The award gala for the advertisement competition, Hypnosis organized by the Creative Group, took place on 30 April at the Budapest Music Centre. The competition received 38 entries from different agencies and seven from the client-side, most of them from Kirowski Isobar, who entered 16 works all together. In the end 60 entries were shortlisted from 31 entrants and 18 awards were given out.

The Reformed Church in Hungary achieved success among Public Service Announcements. Of the awarded prizes from the international panel of judges, the RCH won the third prize in the print category with its We All Sit At One Table campaign for 1% tax pledges; and it also won the first place in the online category with The boy campaign film.

You can view the winning entries as well as the pictures taken at the ceremony of the winning teams here.

This is not the first time the Christmas campaign film of the RCH was awarded – the Creative Journal selected it among 2012's 12 best commercials. Even though it is a campaign film of the Church and it was not made by an advertisement agency, The boy won first prize at the competition of Hungarian commercials. The first place was decided by public vote, and the Hungarian advertisement viewers – winning over the Ikea and Magyar Telekomm advertisements – considered the RCH's Christmas social message the best of the year.

Translated by Fruzsina Simigh